Byredo

Byredo was founded in Stockholm in 2006 by Ben Gorham, who came to fragrance from outside the industry. The scents tend to be clean and a little abstract, built around a memory or a feeling rather than a loud statement. Gypsy Water, Mojave Ghost, and Bal d'Afrique are the ones people ask about most.

Want to try before you buy? Check out the Byredo Samples collection.